Olfactory experiences derived from ordinary objects
Implications - Everyday objects are emitting fragrances as essential parts of their key features, thereby severing the line between function and sensory experience. As mood-lifting smells tend to linger in our psyche and trigger fond memories, infusing run-of-the-mill items with aromatic qualities may enhance user satisfaction.
Trend Themes
1. Multisensory Products - Products that cater to multiple senses are becoming increasingly popular, as consumers seek more immersive and engaging experiences.
2. Scent Marketing - The use of scents in marketing and branding is a growing trend, as businesses look for ways to appeal to consumers' emotions and memories.
3. Aromatherapy - Aromatherapy is becoming more popular as consumers seek natural ways to improve their mood and well-being.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can incorporate scent and other sensory features into their products to enhance the user experience and differentiate themselves from competitors.
2. Hospitality - Hotels, restaurants and other businesses in the hospitality industry can use scent to create a memorable and immersive experience for their customers.
3. Beauty and Personal Care - Companies in the beauty and personal care industry can incorporate aromatherapy and other sensory elements into their products to appeal to consumers' desire for relaxation and well-being.
8 Featured, 44 Examples:
647,433 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Untested
Consumer Insight Topics:
