Bark Copenhagen Advertising Agency Shows Where Food Meets Fashion
Shelby Lee Walsh — June 29, 2009 — Lifestyle
References: waterfront-shopping.dk & adsoftheworld
These creative little ads for Waterfront Shopping in Copenhagen, Denmark are put together exquisitely. The advertising agency, Bark Copenhagen, decided upon the slogan, “Food meets fashion.”
Judging by the creative concept of the ads, which combine cooking utensils with fashionable items, the interest in Waterfront Shopping probably skyrocketed.
Implications - Sometimes the best advertising strategy is the most simple, as is exemplified by these Bark Copenhagen ads. These ads take a very literal approach to the chosen concept, which is often effective because it is easy to understand and execute, yet is still clever and eye catching. In this age of decadence, it may be best to relieve consumers of the decoration and just speak simply.
Judging by the creative concept of the ads, which combine cooking utensils with fashionable items, the interest in Waterfront Shopping probably skyrocketed.
Implications - Sometimes the best advertising strategy is the most simple, as is exemplified by these Bark Copenhagen ads. These ads take a very literal approach to the chosen concept, which is often effective because it is easy to understand and execute, yet is still clever and eye catching. In this age of decadence, it may be best to relieve consumers of the decoration and just speak simply.
Trend Themes
1. Literal Advertising - Adopting a literal approach in advertising can be effective by making it easy to understand and execute.
2. Food-fashion Fusion - Combining food and fashion in advertising campaigns can create a unique and eye-catching concept.
3. Simplistic Marketing - In an age of decadence, simplifying marketing messages can resonate with consumers.
Industry Implications
1. Advertising - The advertising industry can leverage the trend of literal advertising to create impactful campaigns.
2. Fashion - Fashion industry can explore the trend of food-fashion fusion to create engaging campaigns and collaborations.
3. Retail - Retail industry can use simplistic marketing strategies to effectively communicate with consumers and stand out in a crowded marketplace.
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