Even the label-averse become ads through branded packaging
Implications - While products emblazoned with logos are great for brand awareness, there are a variety of reasons consumers veer away from them, such as a desire for discreetness of wealth or aversion of 'consumerism.' One thing most don't shy away from is the branded packaging in which products come.
Trend Themes
1. Branded Packaging - Branded packaging provides consumers the opportunity to prominently display the products they like while keeping their personal wealth lowkey, and is increasingly being used as an advertising tool.
2. Shock Advertising - Shock advertising, where corporations use controversial and sexually charged campaigns, have become a popular tool to recapture the attention of prospective customers in a media landscape that is homogenized with politeness and correctness.
3. Eco-friendly Bags - Eco-friendly bags, made from flax-viscose non-woven fabric, is being developed as biodegradable merchandise to promote greener alternative to businesses.
Industry Implications
1. Advertising Industry - Branded Packaging and Shock Advertising are novel conceptualizations for advertising corporations to distinguish themselves from competitors.
2. Fashion Industry - Fashion designers can offer stylish and green quality bags as it is imperative for them to adapt designs that embody environmentally friendly characteristics in their products.
3. Retail Industry - Retail businesses can use eco-friendly bags as a promotion tool while also considering branded packaging as a subtle advertisement tool to showcase new products.
