Lazy Oaf Revealed an Anti-Valentines Day 'Not Thinking of You' Line
Madison Mackay — January 12, 2018 — Fashion
Cult classic clothing brand 'Lazy Oaf' is dropping a line of anti-Valentines day clothing titled 'Not Thinking of You.' The brand is well known for it's fun, comfortable, graphic and unique clothes, but its latest collection is the first for the company.
The collection includes classic Valentines Day features like all-pink and red fabrics that are covered in hearts and arrows, but the idea behind this release is "dodging cupid's arrow and practicing some self-love." With slogans such as 'Bad For You,' 'No Feelings' and 'Not Thinking of You' plastered all over t-shirts, body-suits, fuzzy slippers and velour dresses, the collection is sure to be a hit among Instagram users. Additionally, it features a few lingerie and nightwear pieces for those that intend to stay in and spend the night alone.
Available just in time for Valentines day, the line of anti-Valentines day clothes will be on sale this February.
The collection includes classic Valentines Day features like all-pink and red fabrics that are covered in hearts and arrows, but the idea behind this release is "dodging cupid's arrow and practicing some self-love." With slogans such as 'Bad For You,' 'No Feelings' and 'Not Thinking of You' plastered all over t-shirts, body-suits, fuzzy slippers and velour dresses, the collection is sure to be a hit among Instagram users. Additionally, it features a few lingerie and nightwear pieces for those that intend to stay in and spend the night alone.
Available just in time for Valentines day, the line of anti-Valentines day clothes will be on sale this February.
Trend Themes
1. Anti-valentines Day Clothing - Disruptive innovation opportunity: Create a line of clothing that appeals to individuals who want to express their opposition to traditional Valentines Day themes.
2. Self-love Fashion - Disruptive innovation opportunity: Develop clothing that promotes self-love and independence, catering to consumers who prioritize self-care over romantic relationships.
3. Instagram-worthy Apparel - Disruptive innovation opportunity: Design clothing with visually appealing slogans and graphics that are perfect for sharing on social media platforms like Instagram.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Embrace the growing demand for unique, non-traditional clothing options by launching an online or brick-and-mortar store dedicated to anti-Valentines Day attire.
2. Lifestyle Brands - Disruptive innovation opportunity: Partner with influencers and social media personalities to promote self-love and individuality through fashion, creating a new niche in the lifestyle industry.
3. Social Media Marketing - Disruptive innovation opportunity: Offer customized clothing lines exclusively for popular social media platforms, capitalizing on the desire for trendy Instagram-friendly apparel.
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