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Tumblr's New Photo Filters and Stickers Allow for Personalization
Katherine Pendrill — January 24, 2017 — Tech
References: staff.tumblr & adweek
Following in the footsteps of Snapchat, Tumblr has announced that users can now add special filters and stickers to their favorite images. With infinite opportunities for customization, the new features directly appeal to the millennial desire to stand out from the crowd.
The new Tumblr features include a series of filters and more than 100 overlay stickers that can be added to photos or GIFs shared by Tumblr users. The filters correspond to various themes such as Valentines's Day and Black History Month, while the stickers include fun decals of dogs, pizza and rainbows. The Tumblr stickers also stand out from those used on platforms such as Snapchat in that they are boldly colorful and three-dimensional.
With a growing number of companies competing for millennial users, Tumblr's new filters and stickers demonstrate the popularity of tools that allow for the creation of custom images.
The new Tumblr features include a series of filters and more than 100 overlay stickers that can be added to photos or GIFs shared by Tumblr users. The filters correspond to various themes such as Valentines's Day and Black History Month, while the stickers include fun decals of dogs, pizza and rainbows. The Tumblr stickers also stand out from those used on platforms such as Snapchat in that they are boldly colorful and three-dimensional.
With a growing number of companies competing for millennial users, Tumblr's new filters and stickers demonstrate the popularity of tools that allow for the creation of custom images.
Trend Themes
1. Image Personalization - The new Tumblr filters and stickers cater to the millennial desire to stand out from the crowd, creating opportunities for image personalization.
2. Customizable Social Media Features - The introduction of filters and stickers on Tumblr showcases the demand for customizable features, opening doors for disruptive innovations in social media platforms.
3. Enhanced Visual Communication - The addition of filters and stickers to images and GIFs on Tumblr reflects the increasing importance of visual communication, paving the way for disruptive innovations in photo sharing platforms.
Industry Implications
1. Social Media - The rise of image personalization through filters and stickers on platforms like Tumblr highlights potential disruptive innovation opportunities in the social media industry.
2. Graphic Design - The demand for customizable filters and stickers presents opportunities for disruptive innovations in the graphic design industry, particularly in designing digital overlays and decals.
3. Photography - The growing popularity of customized images on social media platforms creates opportunities for disruptive innovations in the photography industry, such as tools for enhancing and adding unique elements to photos.
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