Danielle Brooks' 'Tria Collection' is Stylish and Inclusive
Ellen Smith — December 14, 2017 — Fashion
References: instagram & refinery29
Danielle Brooks, best known for her portrayal of Orange is the New Black's Tasha "Taystee" Jefferson, has turned to fashion as her latest platform to promote body positivity, after revealing a partnership with the clothing brand Universal Standard, and a new clothing line titled the 'Tria Collection'.
Universal Standard is a direct-to-consumer brand that offers its items in sizes from 10 to 28, giving more women the opportunity to wear high-quality designer fashion. The partnership with the actress serves as a continuation of the brand's series, which asks the question:“If you could design three pieces that you always wished you had in your closet, but could never find, what would they be?” The three pieces include an elegant off-the-shoulder dress, overalls and a poplin dress, that was inspired by Solange.
Universal Standard is a direct-to-consumer brand that offers its items in sizes from 10 to 28, giving more women the opportunity to wear high-quality designer fashion. The partnership with the actress serves as a continuation of the brand's series, which asks the question:“If you could design three pieces that you always wished you had in your closet, but could never find, what would they be?” The three pieces include an elegant off-the-shoulder dress, overalls and a poplin dress, that was inspired by Solange.
Trend Themes
1. Direct-to-consumer Fashion - The rise of direct-to-consumer fashion brands like Universal Standard creates opportunities for inclusive sizing and personalized shopping experiences.
2. Body Positivity and Representation - The partnership between Danielle Brooks and Universal Standard highlights the demand for inclusive fashion that celebrates diverse bodies and promotes body positivity.
3. Celebrity-driven Fashion - Celebrity collaborations like the 'Tria Collection' provide opportunities for brands to leverage star power and create exclusive and highly sought-after fashion collections.
Industry Implications
1. Fashion - The fashion industry can take advantage of direct-to-consumer models and collaborations with celebrities to reach a broader customer base and explore innovative design concepts.
2. E-commerce - The rise of direct-to-consumer fashion brands presents opportunities for e-commerce platforms to cater to diverse customer preferences and streamline the shopping experience with advanced personalization tools.
3. Entertainment - The partnership between Danielle Brooks and Universal Standard highlights the intersectionality between the fashion and entertainment industries, showcasing the potential for cross-industry collaborations and audience engagement.
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