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Fandom Marketing

Brands are strategically tying team pride and product consumption together

Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers.
Trend Themes
1. Fandom Marketing - Brands and advertisers are utilizing sponsorships and event-branded products to become part of the fanatic atmosphere of sports events, feeding off the passion associated with teams and fandoms.
2. Activity-encouraging Promotions - Promotions that give consumers the chance to win limited-edition branded items are a way for brands to encourage activity and get more people involved with their products and events.
3. Sporty Drink Packaging - Brands and suppliers are dressing up their products' packaging to represent different sports, tying in with major sporting events and influencing consumers' purchasing decisions through creative, eye-catching designs.
Industry Implications
1. Sporting Goods Manufacturing - Manufacturers of sporting goods can partner with sports teams to create custom products and designs that represent the culture and essence of their programs, tapping into the modern sports fan's desire to participate in their team's process and successes.
2. Beverage Industry - Beverage brands are utilizing creative packaging designs and limited-edition promotions to tie in with major sporting events and encourage activity through consumer participation and special giveaways.
3. Advertising and Marketing - Ad agencies can help brands utilize sponsorships and special product promotions to become part of the fanatic atmosphere of sports events and leverage the passion of fans for increased brand recognition and sales.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
163,837 Total Clicks
Date Range:
Mar 14 — Aug 15
Trending:
Average

Featured Examples

Team Spirit-Themed Shoes
Team Spirit-Themed Shoes
The Nike Week Zero Collection is Customized by Varsity Football Teams
Week Zero is the unofficial kickoff of the college football season and Nike is super excited about it. In celebration, the sportswear giant is releasing the Week Zero Collection, featuring 13... MORE
Activity-Encouraging Promotions
Activity-Encouraging Promotions
Coca-Cola Will Give Away Soccer Balls for This World Cup Promotion
Coca-Cola launched this exciting new World Cup promotion which gives consumers the chance to win a limited-edition Coca-Cola soccer ball. The promotion is part of a campaign by Coca-Cola—an... MORE
Sporty Drink Packaging
Sporty Drink Packaging
'Milla' Launched Limited-Edition Labels Inspired by the European Games
Milla teamed up with design agency Artgroup Bruketa&Zinic OM Baku to create these limited-edition European Game labels for its drinkable dairy products. The bottled dairy drinks are now dressed... MORE
play_circle_filledImmaculate World Cup Ads
Immaculate World Cup Ads
This Listerine World Cup Ad Reminds You to Keep a Clean Mouth
As one of the official sponsors for the upcoming FIFA 2014 World Cup in Brazil, Listerine is making its ties to the game known. Although it seems like a bit of a stretch between mouthwash and soccer,... MORE
play_circle_filledLustrous Soccer Brew Bottles
Lustrous Soccer Brew Bottles
The Budweiser World Cup Bottle Has Been Revealed
The new limited-edition Budweiser World Cup Bottle has finally been revealed for the upcoming 2014 FIFA tournament. This redesigned bottle features the iconic World Cup trophy that will take place... MORE
play_circle_filledFrench Fry Football Re-Enactments
French Fry Football Re-Enactments
McDonald's FryFutbol Uses Fries to Recreate FIFA 2014 Highlights
In an effort to jump on the FIFA World Cup bandwagon with only four teams left, McDonald’s FryFutbol is re-enacting some of the international soccer tournament’s highlights using their... MORE

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