Coke's Core Power is a Dairy-Based Post-Workout Drink
Katherinev123 — June 25, 2012 — Lifestyle
References: corepower & brandchannel
Beverage giant Coke has agreed to distribute Core Power, a muscle recovery milkshake-type drink made by Fair Oaks Farm Brands, to approximately 10,000 super markets and convenience stores across the United States.
The Core Power drink is dairy-based and is essentially a high-protein milkshake (with the lactose from the milk removed). According to BrandChannel, Core Power is "built around 26 g per 11.5 oz. of concentrated whey and casein proteins," which is similar to beverages like Muscle Milk and other drinks promoting muscle recovery.
The sports recovery beverage market is growing; these types of drinks are believed by athletes to help boost performance and aid in post-workout muscle recovery. So, the move into this category is a smart one on Coke's part. As the president of Coca-Cola North America Deryk van Rensburg says, the category of sports recovery drinks is "still in the early stage of its growth potential."
The Core Power drink is dairy-based and is essentially a high-protein milkshake (with the lactose from the milk removed). According to BrandChannel, Core Power is "built around 26 g per 11.5 oz. of concentrated whey and casein proteins," which is similar to beverages like Muscle Milk and other drinks promoting muscle recovery.
The sports recovery beverage market is growing; these types of drinks are believed by athletes to help boost performance and aid in post-workout muscle recovery. So, the move into this category is a smart one on Coke's part. As the president of Coca-Cola North America Deryk van Rensburg says, the category of sports recovery drinks is "still in the early stage of its growth potential."
Trend Themes
1. Sports Recovery Drinks - Coke's distribution of Core Power highlights the growing market for sports recovery drinks and the potential for further innovation in this category.
2. High-protein Milkshakes - Core Power's success as a dairy-based, protein-rich post-workout drink presents an opportunity for other companies to explore high-protein milkshake options in the beverage market.
3. Muscle Recovery Beverages - The rise of core Power and similar products demonstrates the demand for beverages focused on muscle recovery, indicating potential for disruptive innovation in this sector.
Industry Implications
1. Beverage Manufacturing - The distribution of Core Power by Coke highlights the potential for growth and innovation in the sports recovery drink sector within the beverage manufacturing industry.
2. Dairy Industry - As a dairy-based milkshake, Core Power's success suggests opportunities for the dairy industry to tap into the growing market for high-protein, muscle recovery beverages.
3. Fitness and Athleisure - The increasing popularity of sports recovery drinks like Core Power indicates potential for disruptive innovation within the fitness and athleisure industry, catering to the needs of active individuals.
2.7
Score
Popularity
Activity
Freshness
