This Ad Shows Toy Soccer Players Excited by the BBC's World Cup Coverage
Rahul Kalvapalle — May 21, 2014 — Lifestyle
This campaign, created by Red Bee Media, advertises the BBC's World Cup coverage.
The ad shows a bunch of toy soccer player figurines watching the BBC's World Cup coverage and talking about how excited they are about the World Cup and the presence of exciting star players such as Cristiano Ronaldo, Lionel Messi and Neymar. The toys then decide that they're going to find a way to make it to Brazil.
The toys manage to escape their home and hitch a ride on a kids' scooter, before finding themselves at the BBC headquarters. The toys then successfully manage to sneak onto the BBC's World Cup broadcast team's van.
The ad is the first part of a series of four ads that aim to get people excited about the BBC's World Cup coverage.
The ad shows a bunch of toy soccer player figurines watching the BBC's World Cup coverage and talking about how excited they are about the World Cup and the presence of exciting star players such as Cristiano Ronaldo, Lionel Messi and Neymar. The toys then decide that they're going to find a way to make it to Brazil.
The toys manage to escape their home and hitch a ride on a kids' scooter, before finding themselves at the BBC headquarters. The toys then successfully manage to sneak onto the BBC's World Cup broadcast team's van.
The ad is the first part of a series of four ads that aim to get people excited about the BBC's World Cup coverage.
Trend Themes
1. Toy Soccer Player Figurines - Opportunity for innovative marketing campaigns that use animated toy figurines to capture audience attention.
2. World Cup Coverage Advertising - Potential for creative and engaging advertisements that promote television networks' coverage of major sporting events like the World Cup.
3. Escapism and Adventure - Opportunity to leverage the theme of escapism and adventure to create captivating storytelling in advertising.
Industry Implications
1. Marketing and Advertising - Innovative strategies for marketing and advertising agencies to create captivating campaigns that resonate with audiences.
2. Television Broadcasting - Opportunity for television networks to promote their coverage of major sporting events and engage viewers through creative advertisements.
3. Toy Manufacturing - Possibility for toy manufacturers to partner with media companies to create branded toy figurines and capitalize on the popularity of major events like the World Cup.
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