The Currys & PC World Ads Show Men Making Excuses for Buying Better TVs
Rahul Kalvapalle — May 21, 2014 — Marketing
British electronics retailer Currys & PC World launched a series of hilarious World Cup ads to promote its HD and Ultra HD Smart TVs. The ads feature men trying to convince their significant others that it's time to invest in a large screen TV. The men clumsily claim that they want the TV upgrade for reasons that have nothing to do with the World Cup.
The first ad features a middle-aged man having dinner with his wife, before claiming that he'd like to buy a large screen TV so that his wife can enjoy "the program about the castle that you love."
Another hilarious World Cup ad features a man telling his wife and daughter that he'd like to invest in a large screen TV so that the family can enjoy documentaries about penguins in HD.
The first ad features a middle-aged man having dinner with his wife, before claiming that he'd like to buy a large screen TV so that his wife can enjoy "the program about the castle that you love."
Another hilarious World Cup ad features a man telling his wife and daughter that he'd like to invest in a large screen TV so that the family can enjoy documentaries about penguins in HD.
Trend Themes
1. Smart TV Advertising - The use of humor and relatable scenarios in advertising to promote the sale of smart televisions.
2. Excuse-based Marketing - Marketing campaigns that highlight the amusing lengths consumers will go through to justify the purchase of a product.
3. Ultra HD Technology - The advancements in 4K resolution technology used in smart television design.
Industry Implications
1. Consumer Electronics - Currys & PC World's advertisement target smart television sales with the use of humor.
2. Marketing and Advertising - Using comical advertisements to attract and retain consumer attention.
3. Television and Broadcasting - Ultra HD technology in television broadcasting creates opportunities for high-quality, immersive experiences for consumers.
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