Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Soccer-Themed Controllers

Clean the Sky - Positive Eco Trends & Breakthroughs

Sony is Offering Customized Playstation Controllers Before FIFA 2014

— May 14, 2014 — Tech
It's just a little bit less than a month until the 2014 World Cup kicks off in Brazil and this year, Sony is leveraging itself as one of the six official FIFA Partners by offering free Playstation controller customizations to fans.

In three UK cities, Sony will be setting up stations where soccer fans can visit and get their PS3 and PS4 DualShock controllers made over by a graffiti artist with player names, numbers or team colors. These stations will be set up ahead of the games in big public spaces in Birmingham, Manchester and London throughout May and June. As well as getting some totally free decals for your controller, Sony will also be hosting challenges to reward gamers with even more personalized controllers.
Trend Themes
1. Customized Gaming Accessories - Disruptive innovation opportunity: Companies can offer customizations for gaming accessories to enhance the gaming experience and cater to individual preferences.
2. Experiential Marketing - Disruptive innovation opportunity: Brands can create interactive stations or events where consumers can engage with their products and services in a unique and memorable way.
3. Collaborations Between Gaming and Sports Brands - Disruptive innovation opportunity: Gaming and sports brands can collaborate to create limited edition products or experiences that appeal to their shared fan base.
Industry Implications
1. Gaming Accessories - Disruptive innovation opportunity: Gaming accessory manufacturers can offer customization options to differentiate themselves in the market and attract consumers looking for personalized products.
2. Marketing and Advertising - Disruptive innovation opportunity: Marketing and advertising agencies can create experiential campaigns that engage consumers and leave a lasting impression.
3. Sports Merchandise - Disruptive innovation opportunity: Sports merchandise companies can explore partnerships with gaming brands to create unique and collectible products for fans.
3.1
Score
Popularity
Activity
Freshness