False ads, spoofs and illusions invoke shock and awe, drawing attention and providing
Implications - Honesty in advertising might describe your product, but using fake shockvertising drives awareness. If an advertisement can evoke shock, or is considered controversial, there is a greater chance that people will remember it and talk about it, often launching it into a pandemic state.
Trend Themes
1. Shockvertising - Advertisements that evoke shock or are considered controversial have a greater chance of being remembered and talked about, launching them into a pandemic state.
2. Guerilla Advertising - Viscerally provocative images that sum up a message are more impactful than wordy texts or impassioned speeches, providing efficiency and effectiveness in marketing campaigns.
3. Subliminal Advertising - Use of mind-altering scents, stealth voicemail, specially designed Muzak and mind control sales scripts are some of the devious hidden techniques used by big businesses that lead consumers to be controlled, and coming to a shopping mall, car lot or online ad near you.
Industry Implications
1. Marketing and Advertising - The industry can utilize shockvertising and guerilla advertising techniques to provide impactful marketing campaigns.
2. Social Activism - Activists can use shockvertising to bring attention to important social issues and causes.
3. Psychology - Subliminal advertising research can help professionals better understand the factors that influence consumer behavior and perception.
12 Featured, 8 Examples:
558,961 Total Clicks
Date Range:
Jan 07 — Dec 07
Trending:
V. Hot
Consumer Insight Topics:
