Organizations continue to leverage & understand Facebook's cultural impact
Implications - Facebook is one of the fastest growing social networking sites on the web, and with its progression, a range of applications and publicity campaigns have emerged. It introduces like-minded individuals, bridges the gap with icons and leaders, is used in media campaigns, advertising and as a medium for public messages. As the site expands and evolves, businesses invest more time and financial energy on innovations to leverage their status. As it is still an emerging and privately owned site, there is still room for novel PR tactics. The site also reaches a broad age demographic, allowing marketers to target everyone from school aged children to baby boomer and beyond.
Trend Themes
1. Social Networking - Facebook's cultural impact has sparked a range of applications and publicity campaigns introducing like-minded individuals and bridging the gap with icons and leaders.
2. Data Mining - Socioeconomic differences between users from various social networking sites can provide important demographic information that companies can use to their advantage.
3. Facebook Applications - The popularity of Facebook has inspired startups to create applications like ClubOne, Nip/Tuck Golden Ratio, Festi and Matt Held's painting service which can add unique and creative value to users.
Industry Implications
1. Marketing - Facebook's broad age demographic provides opportunities for marketers to target everyone from school aged children to baby boomers and beyond.
2. Media & Entertainment - Facebook has opened new avenues for the media industry with TV shows like Mujeres Asesinas making their media debut on Facebook and multiple virtual music communities like iLike.
3. Technology - Facebook's innovative and disruptive programs like Greenbook application, Takes All Types and fbFund has encouraged technology companies and developers to keep pushing for novel PR tactics, applications and programs.
14 Featured, 17 Examples:
435,396 Total Clicks
Date Range:
Jun 07 — Mar 09
Trending:
Warm
Consumer Insight Topics:
