Shake-ups with shower design illustrate the novelty associated with innovating
Implications - Who knew shower time could be this much fun? Especially when you have tile décor with mock clumps of hair and functional tiles that pull out of the shower wall for additional storage. The inflatable shower chair gives bathers the option to sit while they wash. And for high-tech types, UV-powered showers that act as personal tanning beds, a reverse shower that shoots water from the bottom up and the rain sky shower – a high-end amenity seen both in affluent households and luxury hotels.
Even everyday practices of personal hygiene can be turned into a unique experience.
Even everyday practices of personal hygiene can be turned into a unique experience.
Trend Themes
1. Multi-functional Shower - Shower functionality has been reinvented with products like inflatable shower chairs and reverse showers, presenting disruptive innovation opportunities for businesses that cater to the need of households and affluent users.
2. Smart Water Tech - CSIRO's air pellet shower reduces water usage by 30% by injecting air into the stream and can be installed by households under AUD$20, opening disruptive innovation opportunities in creating water-saving solutions for the household & building industry.
3. Wellness-centric Showering Experience - Trends like Chromotherapy-equipped showers and Tan-while-you-shower products provide a wellness-centric showering experience, presenting a disruptive opportunity for cosmetic, health & wellness industries.
Industry Implications
1. Building & Household - The building & household industry can benefit from creating smart water tech products, focusing on showering, reducing water usage and providing multi-functional products.
2. Cosmetic - Cosmetic brands can create wellness-centric showering experience products by collaborating with shower product brands focusing on chromotherapy, caffeine body wash, sun shower, and more.
3. Luxury & Hospitality - Luxury and hospitality industries can attract affluent customers by providing a unique and luxury shower products with innovative functionalities, such as inflatable shower chairs, reverse showers, and the RainSky Waterfall shower.
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Date Range:
Jul 06 — Nov 07
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