Cutting-edge charities are getting creative
Description - With tight marketing budgets, cutting-edge charities are pushing the boundaries when it comes to fundraising activities, publicity stunts (e.g. men walking in high heels for charity), leveraging technology (e.g. donating in virtual worlds and vending machine donations), and aligning with niche interests (fashion sales for charity).
Implications - What charities or issues resonate most with your consumers? What can your organization do to generate positive publicity in an unusual way for a good cause?
Implications - What charities or issues resonate most with your consumers? What can your organization do to generate positive publicity in an unusual way for a good cause?
Trend Themes
1. Vending for Charity - Opportunity for businesses to create vending machines for consumers to donate to charity while purchasing products.
2. Celebrity Designed Products for Charity - Creating limited edition products in collaboration with celebrities for fundraising events and auctions for charities can generate valuable publicity for both the cause and the brand.
3. Virtual Fundraising Events - Hosting virtual fundraising events like charity walks and coffee mornings can enable people from all over the world to donate and raise awareness for a cause without geographic or physical limitations.
Industry Implications
1. Retail - Retail businesses can create opportunities for consumers to donate to charity while purchasing products and may collaborate with charities to create fundraising events.
2. Fashion & Apparel - The fashion and apparel industry can collaborate with celebrities to create limited edition products, all proceeds of which could go towards fundraising events for charities.
3. Technology - The technology industry can create virtual events for fundraising causes, and provide easy-to-use technology solutions to charities that simplify donations and facilitate virtual event participation.
9 Featured, 1 Examples:
275,227 Total Clicks
Date Range:
Aug 06 — Nov 07
Trending:
Warm
Consumer Insight Topics:
