YouTube began as a place where ordinary people could become famous, but celebs
Description - When YouTube first started, it was recognized for its ability to bring “stardom” to and provide a platform for ordinary people. Anyone could create a video and upload it for millions of viewers are the world to see. Now, however, celebrities like Jim Carey and Oprah now have their own YouTube channels (because you just can’t get enough exposure when you’re a celebrity).
Implications - After seeing the reach of these amateur videos and the amount of buzz their generated online, celebrities and their publicists recognized the potential to further promote icons and leaders and expand their fan base. Celebrity spokesperson, anyone?
Implications - After seeing the reach of these amateur videos and the amount of buzz their generated online, celebrities and their publicists recognized the potential to further promote icons and leaders and expand their fan base. Celebrity spokesperson, anyone?
Trend Themes
1. Celebrity Youtubing - Celebrities are recognizing the potential to expand their fanbase and promote their image through YouTube videos.
2. Amateur Videos by Fans - Amateur video creation by fans for their favorite celebrities presents an opportunity for novel ways of creative marketing, promotion, and fan engagement.
3. Online Video Advertising - Oprah's endorsement of YouTube as a platform for her 'Oprah Channel' highlights the evolving nature of online video advertising.
Industry Implications
1. Entertainment Industry - The ability of celebrities and fans to connect and promote through YouTube videos presents an opportunity for releasing new products, creative marketing campaigns, and promoting brand image.
2. Marketing and Advertising Industry - The growing popularity of online videos on YouTube unveils a vast canvas for businesses to reach their consumers with targeted and branded messaging.
3. Environmental Advocacy Industry - The comedians like Will Ferrell and others spoof and provide humorous tips on environmental awareness provides a unique opportunity to engage and educate people in the cause of sustainability.
6 Featured
36,493 Total Clicks
Date Range:
Apr 07 — Nov 07
Trending:
Warm
Consumer Insight Topics:
