Developments in social media have enabled activism to be more viral than ever
Description - Bloggers, social media and web culture are having a tremendous impact on the viral nature of activism. This has resulted in the launch of a number of new charities and initiatives. For example, although Movember was launched three years ago, this year it became viral through blogosphere, facebook and the web 2.0 development on Movember.com.
Implications - Because web activism has the capability for international reach, online campaigns could prove much more in the future. Web activism is increasingly viral, due much in part to social networking sites.
Implications - Because web activism has the capability for international reach, online campaigns could prove much more in the future. Web activism is increasingly viral, due much in part to social networking sites.
Trend Themes
1. Web Activism - The reach and virality of online campaigns could increase in the future, making web activism a potent tool for activism and social change.
2. The Power of Online Communities - Social media platforms like Facebook and online communities can mobilize people to pressure and effect change within organizations, businesses, or governments.
3. Counterculture-inspired Products - Products that align with counterculture themes can generate revenue, thanks to the demand brought about by the rise of hipster culture and alternative lifestyles.
Industry Implications
1. Non-profit Organizations - Web-enabled activism and the power of online communities can be harnessed by charities and other non-profits to achieve social impact and mobilize supporters.
2. Consumer Goods - Counterculture-inspired products like mustache cushions or cufflinks can be developed to target consumers looking to express their personality and affiliation with subcultures.
3. Social Media - The capacity of social media platforms to drive social and political change effectively can benefit industries that leverage the power of a broad online presence.
9 Featured, 32 Examples:
879,294 Total Clicks
Date Range:
Jun 07 — Oct 09
Trending:
Average
Consumer Insight Topics:
