Public and personal toilets are influenced by design, imagination & eco
Implications - Although public washrooms haven’t seen a tremendous amount of innovation over the years, they are now evolving. Finding ways to reinvent a traditional category opens the door to greater market opportunity. Some washrooms are being redesigned to appeal to a more global market, like the westernization of public restrooms in Beijing; others are turned into bizarre experiences such as washrooms with artistic urinals. Some even cater to niche markets like overweight demographics, environmentally conscious consumers or pet owners.
Trend Themes
1. Luxury Toilets - Incorporating luxury features in toilets provides an air of wealth and exclusivity making them priceless to the well-heeled homeowner.
2. Innovative Designs - Developing innovative and imaginative designs such as artistic urinals or inclusive toilets allows companies to appeal to niche and global markets which opens up greater market opportunities.
3. Eco-friendly Products - Offering products that are eco-friendly, multi-tasking, and conserve water, for example, eco-bath systems, reduces water usage, appeal to consumers, and minimize environmental impact.
Industry Implications
1. Luxury Home Goods - Development of luxurious toilet products, such as Swarovski-encrusted toilet seats or Terrific Toilets, fulfill a desire for opulence and a high-class lifestyle.
2. Design - Companies that take it upon themselves to create imaginative and unique toilet designs are opening themselves up to larger/varied audience demographics.
3. Environmental Goods - Businesses that create eco-friendly products or water-saving fixtures, such as the Eco Bath System or the W+W, will find a receptive audience among individuals who are concerned about the environment.
19 Featured, 64 Examples:
2,055,902 Total Clicks
Date Range:
Nov 07 — Oct 09
Trending:
Hot
Consumer Insight Topics:
