Sneaky Cut-Outs Trick Road Warriors into Safe Driving
Alex Covert — August 7, 2007 — Marketing
Realistic, life-size cardboard cut-outs of children are being used in a Northeastern Ohio neighborhood to slow down speeding cars.
Mike Wood of West Salem, Ohio says he originally started printing life-size posters of grandchildren for their grandparents (odd…but I see the sentimental value).
The darn things look so real, he found they also effectively slow traffic to a safe speed. Mr. Wood is now selling the fake children props for $60 a piece.
People are stopping to buying these cardboard cut-outs of children and he is even getting calls from police stations and neighborhood associations.
Mike Wood of West Salem, Ohio says he originally started printing life-size posters of grandchildren for their grandparents (odd…but I see the sentimental value).
The darn things look so real, he found they also effectively slow traffic to a safe speed. Mr. Wood is now selling the fake children props for $60 a piece.
People are stopping to buying these cardboard cut-outs of children and he is even getting calls from police stations and neighborhood associations.
Trend Themes
1. Cardboard Cut-outs - The trend of using cardboard cut-outs for road safety and other purposes.
2. Realistic Props - The trend of using realistic props to create an illusion of safety or other effects.
3. Optical Illusions - The trend of using optical illusions to alter perceptions or achieve specific outcomes.
Industry Implications
1. Road Safety - The industry of creating new forms of visual aids to increase road safety measures.
2. Advertising and Marketing - The industry of using realistic props as part of innovative marketing techniques.
3. Entertainment - The industry of using optical illusions for amusement parks, museums and other attractions.
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