Cushions now cater to more than comfort needs
Implications - Ready for a bedtime story? This one is about pillows, namely the Gumnetic Chewy Pad consisting of old chewing gum (a pillow that’s biodegradable), another one with a wireless camera and finally, a pillow that analyzes sleep patterns. Consumers are looking to get more value and utility from even the most basic products, and pillows are definitely some of the most basic products out there.
Trend Themes
1. Multi-functionality - Products that offer convenience and versatility appeals to individuals looking to simplify their lives. There are disruptive innovation opportunities in creating products that can easily serve a variety of functions.
2. Interactive Designs - Products that are interactive or that transform with use are becoming increasingly popular and offer disruptive innovation opportunities for businesses to create new kinds of user experiences.
3. Personalization - Personalization continues to grow in popularity as it allows for unique experiences for clients and sets products apart from others. Companies can benefit from creating personalized products which caters to customers' specific needs.
Industry Implications
1. Home Goods - Disruptive innovation opportunities in creating multi-functional and interactive products that provide convenience and comfort at home.
2. Fashion - There is potential for personalized items and interactive clothing designs to offer unique user experiences and cater to specific needs/situations.
3. Health and Wellness - There are opportunities for organizations to create multi-functional products to aid in health and wellness, specifically with devices that encourage individuals to lead more healthy and physically active lifestyles.
20 Featured, 30 Examples:
1,709,636 Total Clicks
Date Range:
Oct 07 — Dec 08
Trending:
Warm
Consumer Insight Topics:
