Today’s brides and grooms want a customized experience
Implications – Today’s couples are no longer satisfied with the old way of doing things – and that includes their weddings. Once steeped in tradition, modern weddings are all about personalization and unique experiences as more and more couples begin looking to fresh, one-of-a-kind ways to tie the knot.
Trend Themes
1. Customization - More and more couples are looking to personalize their wedding experience with unique and fresh ideas that differ from traditional weddings.
2. Eco-friendliness - There is a growing shift in wedding planning towards eco-savvy options ranging from vegan and fair-trade menu choices to organic flowers.
3. Technology - Wedding-related technology is on the rise, with virtual weddings, fingerprint wedding rings, and LCD proposal boxes revolutionizing the experience of getting engaged and exchanging vows.
Industry Implications
1. Wedding Planning - Wedding planners can take note of the shift in customizable weddings, the growing trend towards eco-friendliness and the rise of wedding-related technology to offer new and unique options to their clients.
2. Jewelry - The trend towards fingerprints on wedding bands and Swarovski crystals on cakes presents an opportunity for jewelers to innovate and offer customizable wedding jewelry options.
3. Fitness and Health - Bridal boot camps and fitness regimes aimed at brides-to-be offer an opportunity for fitness studios and personal trainers to target this specific audience and capitalize on their desire to look and feel their best.
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Date Range:
Aug 06 — Nov 07
Trending:
Warm
Consumer Insight Topics:
