Products & services that cater to visual impairment
Implications - A largely ignored demographic, visually impaired consumers are given few opportunities to participate in sight-friendly activities. Given that 1.5 million blind Americans currently use computers, however, there’s a tremendous opportunity to reach this audience online and a dire need for more innovation in this sector. Products that currently help the blind live more independently or enjoy pop culture include avatars for the blind in virtual worlds, dining-in-the-dark restaurants, electronic gadgets, clothes and games. In the world of science, bionic eyes and solar powered retinal implants are some recent breakthroughs.
Trend Themes
1. Innovation in Accessibility - Advancements in technology are enabling new opportunities for the visually impaired and other groups with physical limitations, leading to new avenues for products and services.
2. Braille Integration - The implementation of braille and other tactile methods is becoming more prevalent, not just for the visually impaired but also as a way to increase accessibility and expand market reach for products and services.
3. Empathy-driven Design - Designers and entrepreneurs are addressing needs of marginalized communities by prioritizing their unique challenges and experiences in the design of products and services
Industry Implications
1. Assistive Technology - Companies focused on creating technology that assists those with disabilities and supports accessibility initiatives.
2. Fashion & Accessories - Designers creating innovative items that integrate braille and other tactile elements to improve accessibility in clothing, jewelry, and other accessories.
3. Food & Entertainment - Restaurants, bars, and entertainment venues creating inclusive experiences for the visually impaired and other underrepresented communities.
