Learning from innovative ads & technologies adopted by modern vegans
Implications - From vegans who shun intimacy with those who consume animal products, to PETA activists who use sexuality to promote their views, a range of animal rights advocates are coming up with innovative ways to encourage support. Activists are extremely passionate people willing to spend a lot of time, money and energy on issues they feel can make a difference. This includes endorsing products and services in line with their views; thus, aligning with an engaged social organization could dramatically impact the adoption of an innovation.
Trend Themes
1. Veganism and Environmentalism - The rise of environmentalism has caused consumers to adopt Earth-friendly practices in every aspect of their daily lives, including romantic activities. Companies can take advantage of this opportunity by creating cruelty-free adult products made with organic principles to target green consumers.
2. Animal Rights Activism - Activists are extremely passionate people willing to spend a lot of time, money and energy on issues they feel can make a difference. Companies can align with an engaged social organization to dramatically impact the adoption of an innovation.
3. Eco-consciousness in Consumer Products - A continuously expanding eco-conscious demographic is encouraging industries as a whole to revisit their product designs, packaging and production methods. Products that incorporate animal rights and environmentally friendly aspects into their overall brand will more likely achieve growth.
Industry Implications
1. Fashion - Businesses that attach themselves to a concept or subject matter that already experiences a significant amount of popularity within society will likely fare well. Consumers will be quicker to invest in fashion products with which they are already familiar.
2. Food and Beverage - Jones Soda is marketing vegan-friendly, sugar-free Tofurky and Gravy Soda with the tagline, “Soda you can chew on”. Companies can examine the gaps in the market and create solutions for unused markets.
3. Beauty and Personal Care - Organic principles are adopted by companies to offer a range of vegan and organic intimate products that let couples get busy in a way that doesn't waste resources. Companies can create products made with organic principles to target green consumers seeking to maintain their beauty regimes.
