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Rental Culture

From designer bags to celebs, the list of "rentables" is expanding exponentially

Implications - The vast quantity of temporary ownership services reflects the growing reluctance to commit to products, services and relationships. If items, particularly more costly ones, come with an option to rent, their appeal rises dramatically. Many companies offering payments in smaller denominations ultimately gain superfluous income.
Trend Themes
1. Rental Economy - The trend of rental services that offer temporary access to products and services, allowing users to experience the benefits without the commitment of ownership.
2. Ownership Alternatives - The emerging idea that people are more interested in collecting experiences rather than owning assets, leading to a rise in services that offer access and temporary possession of luxury goods or other assets.
3. Collaborative Consumption - The movement towards sharing, trading, and renting goods and services as an alternative to traditional ownership, disrupting industries in the transportation, hospitality, and retail sectors.
Industry Implications
1. Retail - Retail businesses can adopt rental models to offer customers access to luxury goods for a fraction of the retail price, opening up new revenue streams.
2. Hospitality - The rise of collaborative consumption is impacting the hospitality industry as consumers look for affordable and flexible options like short-term rentals and home-sharing services.
3. Transportation - The rental economy is disrupting the transportation industry with services that offer alternative modes of transportation like car-sharing, bike-sharing, and scooter-sharing.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured
141,820 Total Clicks
Date Range:
Jul 06 — Nov 07
Trending:
Hot

Featured Examples

ZipCars
ZipCars
Rent by the Hour - Parking, Gas & Insurance Included
With rental cars scattered in parking lots throughout the city, ZipCar is a COOL company that is redefining how you rent a car. Unlike a rental car company, you phone (or use the web), choose a parking… MORE
Rent-A-Star
Rent-A-Star
Celebs For Hire
There would be nothing more 'hot' than getting Paris Hilton to attend your daughter’s Sweet 16 party. If you’ve always wanted to hang out with your favourite celeb, and you have the funds, why not rent… MORE
Rent a Wife
Rent a Wife
Finally There's Hope
Rent vs. Own. Always a difficult decision. Can I offend you more? In Belgium, you can rent a wife at RentaWife.be. Ironically, the 'Christian Website Network' launched RentaWife.com long ago, but they… MORE
The Rise of Rented Luxury
The Rise of Rented Luxury
I am pretty excited to see the rise of rented luxury emerging as a trend. Why? Because Trend Hunter first started covering the trend early in the year. Check out our article on Designer Handbags for… MORE
Rent a Garden
Rent a Garden
Rent-a-Garden is a Dutch company that will give you a quick fix of green to makeover your terrace or yard. You can rent sculptures, potted plants, or a whole theme. Typical rentals last for 3 months,… MORE
FakeYourSpace.com
FakeYourSpace.com
A Place Where You Can 'rent' a Friend
Everyone knows social networking is like so hot. But what if you're not so hot? What if you sign-up on a social network like Myspace.com with high hopes for instant popularity, and you chat, upload, download… MORE
P2P Renting
P2P Renting
Make Money By Renting Out Your Own Movies and Games at iLetYou.com
Got a pile of dvds or games that you've already watched (or played) a million times? Not sure what to do with them? Then check out a cool new website called iLetYou.com You can quickly and easily set… MORE
Baby Clothes Rentals
Baby Clothes Rentals
Luette Leiehen
A German company has come up with a great solution for new parents to save some money. Luette Leihen is a service that will save parents money on buying clothes that their little one will quickly outgrow,… MORE
Geeks Exchange Expertise For Dates
Geeks Exchange Expertise For Dates
Rent-A-Nerd
Forget about geeks not getting dates! The Linux Users Group at Washington State University put their clever minds together and came up with the nerd exchange. Ready to date beyond cyberspace, they decided… MORE
Rent a Pilgrim
Rent a Pilgrim
If you've vowed to make a pilgrimage, but you can't make the time, now you have an option: You can rent a pilgrim! Reuters describes, "For 2,500 euros ($3,169), Pilgrim Gil will make the journey in your… MORE
Flexible Pet Rentals
Flexible Pet Rentals
Doggy Timeshares at FlexPetz
Are you a dog lover, but you're just too busy (or lazy) to take on the full-time responsibilities that come with pet ownership? Then Flexible Pet Ownership / Pet Rentals may be the option for you. You… MORE
play_circle_filledFriendship For Rent
Friendship For Rent
Relationship Ambassadors From Sahara Care House
Sahara Care House is an Indian company that saw a huge earning opportunity when it looked at the needs of immigrants and their families. To major values of the Indian culture and family safety and giving… MORE