Boomers take a youthful approach to old age
Implications - With one billion seniors expected in our population by 2030, many opportunities exist for innovations that cater to the needs of this aging demographic, particularly in products and services that promote comfort, enjoyment, and above all, independence. As Baby Boomers hit their sixties, they expect the same quality of life they enjoyed in their youth – if not better. And, unlike past generations, Baby Boomers are more comfortable with technology, as seen in the increase in seniors using mobile phones and embracing web 2.0 elements like YouTube and social media sites.
Trend Themes
1. Tech-savvy Seniors - Older adults are increasingly embracing digital platforms, demonstrating significant familiarity with mobile phones and social media sites.
2. Active Aging - Senior citizens are challenging stereotypes by engaging in physical and active hobbies such as bodybuilding and dance.
3. Geriatric Glamour - There is a rising trend in senior fashion and runway modeling, highlighting the timeless elegance and style of older generations.
Industry Implications
1. Healthcare Technology - Innovations in this sector can greatly enhance the independence and quality of life for aging populations.
2. Fitness and Wellness - Products and services designed to keep seniors physically active and mentally sharp are experiencing increased demand.
3. Fashion and Apparel - The growing presence of seniors in fashion advertising and runway shows opens new opportunities for age-inclusive design.
20 Featured, 34 Examples:
4,014,766 Total Clicks
Date Range:
Aug 07 — Apr 09
Trending:
Hot
Consumer Insight Topics:
