Eau de Polygamie and HBO Big Love
Jeremy Gutsche — June 3, 2007 — Marketing
References: adgabber
To market its new show Big Love, HBO has created a series of fake products, including Eau de Polygamie, that special scent that lets you set yourself apart from the ‘other wives.’ The show itself is about a polygamist family and a dude with three wives, so the commercials actually do connect with the product… Ad Rants notes, “What matters is the show’s keen ability to make other lifestyles seem as normal and everyday as your own. Aligning perfectly with that notion or normality is this campaign from Seattle-based Creature.”
Trend Themes
1. Fake Products for Show Promotion - Brands can create a series of fake products as part of their campaign to attract more audience.
2. Alternative Advertising Through Television - TV shows can create alternative advertising strategies to attract attention from their audience.
3. Lifestyle Normalization in Advertising - Marketing campaigns can make use of the normalization of certain lifestyles to create relatable content for the audience.
Industry Implications
1. Entertainment - The entertainment industry can make use of alternative advertising strategies to create awareness of their products.
2. Consumer Goods - Consumer goods companies can create fake products for TV shows in order to promote and create awareness around their brands.
3. Marketing and Advertising - Marketing and advertising professionals can make use of the normalization of certain lifestyles to build advertising campaigns for products.
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