Our surgery-obsessed planet introduces a wave of new, immediate procedures
Implications - The ongoing quest for perfection means there will always be opportunities for companies to tap into society's insecurities. This year, we saw a rise in rush surgeries -- near instantaneous aesthetic modification such as rhinoplasty surgery that resculpts noses in as little as five minutes and half-hour breast augmentation surgeries. We also saw the world’s first face transplant in France and an under-the-skin bra invented by an Israeli surgeon.
Trend Themes
1. Rush Surgeries - Companies can tap into society's insecurities and explore opportunities in the near instantaneous aesthetic modification procedures that are gaining popularity.
2. Injectable Rhinoplasty - The trend opens a door for less painful, surgery-free, and more cost-effective ways of altering noses, fostering opportunities for innovation in nonsurgical procedures.
3. Internal Breast Bra - Minimally invasive techniques involving materials such as silicon, threads, and small anchoring screws used in medicine can promote opportunities in breast uplift for women looking for a more natural breast augmentation without further sagging.
Industry Implications
1. Medical and Wellness Industry - Innovative solutions to current surgical methods or equipment can be developed to offer alternatives for patients with insecurities or discomforts regarding their physical appearance.
2. Fashion Industry - The fashion industry can adopt fashion designs that can integrate my free implants or internal breast bra, especially with the rising demand for comfortable and less restrictive apparels.
3. Tourism Industry - Countries that have established a common acceptance of cosmetic surgery can advertise as a low-cost hotspot for medical tourists looking for an inexpensive option to tackle their insecurities.
