Body-shaping accessories and apparel make it easy to look fabulous
Implications - Busy schedules and more entertaining distractions are making it hard for consumers to dedicate themselves to fitness and healthy living, and apparel and fitness brands are answering the call. The plethora of options that help disguise one’s figure or shape the body without much effort are attracting consumers who desire physical beauty but want to take the easy way out.
Trend Themes
1. Shapewear Fashion - Apparel and fitness brands are answering the call of busy schedules and offering shapewear options aiding physical beauty without sacrificing comfort.
2. Invisible Workout Accessories - There is a trend of workout accessories that can be hidden under clothing helping users achieve better health without displaying it overtly.
3. Muscle Stimulating Outfits - Muscle stimulating outfits catering to women allows them to achieve their workout results as quickly as men do by electronically stimulating muscle groups to relax and intensifying workouts.
Industry Implications
1. Fashion Industry - Shapewear fashion is sweeping across the fashion industry, providing comfortable apparel options for busy consumers who want to stay in shape without sacrificing comfort and mobility.
2. Fitness Equipment Industry - The trend of invisible and hidden workout accessories is reshaping the fitness equipment industry to cater to health-conscious individuals who seek convenience in working out.
3. Sports and Athletic Gear Industry - Muscle stimulating outfits are disrupting the traditional athletic gear industry and catering to women specifically in achieving enhanced and quicker workout results by electronically stimulating muscle groups.
