Specialty services for pets place human significance on our furry friends
Implications - Pet humanization has advanced into full-blown pet luxury, with fads such as pet fashion evolving into pet couture and pet day cares into pet spas, as well as expertly prepared pet food and cuisine gaining its own place in the luxury market. A market in luxury pet services is burgeoning, in which companies in both pet products and luxury goods can position themselves.
Trend Themes
1. Luxury Pet Services - As pet humanization becomes more and more mainstream, premium services from pet fashion to spas highlight the emerging market and the ways brands in pet and luxury products can position themselves.
2. Pet Travel Gear - Voyaging with pets becomes a market niche, with innovations in pet trailers and pet-friendly accommodations serving new types of customers.
3. Pet-themed Experiences - Pet cafes and shopping experiences allow fun ways for pet owners to mingle with their furry friends.
Industry Implications
1. Luxury Goods - As pets become part of the family, premium products, services and experiences emerge, giving luxury brands new markets and fundraising opportunities.
2. Pet Products - Continuous innovations in transportation, toys, food, grooming and more are ready to be disrupted by new pet lifestyle trends.
3. Hospitality - As more people bring their pets along for the ride, the need for pet-friendly travel accommodations and services continues to grow.
