Professional, tailored menswear signal return to classic authoritative style
Implications - Despite the recent shift towards business casual dress, more designers are returning to classic menswear, creating sharply tailored 3-piece power suits. The popularity of retro-styling and shows like ‘Mad Men’ may be influencing men to emulate the tailored and polished style of the traditional career man, who embodies authority, power and style at all times.
Trend Themes
1. Return to Classic Menswear - More designers are creating sharply tailored power suits and returning to classic menswear in response to the popularity of retro styling and traditional career man shows like 'Mad Men.'
2. Sophisticated and Masculine - Businesses that portray their products in sophisticated and masculine ways will likely appeal to many consumers, particularly formal or business-related activities.
3. Emulating 1950s and 1960s Role Models - Consumers are looking to emulate role models from the 1950s and 1960s, sparking trends in retro gentleman style, dapper menswear ads, and Mad Men-inspired glasses.
Industry Implications
1. Fashion and Apparel Industry - As fashion trends evolve to become more sophisticated, influenced by retro styling, and emulate 1950s and 1960s role models, the industry will need to adapt and provide consumers with products that meet these expectations.
2. Marketing and Advertising Industry - Marketers and advertisers should take note of the consumers' desire to emulate role models from past decades, as this can inspire campaigns that tap into these nostalgic references and create stronger emotional connections with their target audience.
3. Entertainment Industry - As shows like 'Mad Men' continue to remain popular with audiences, the entertainment industry can leverage this trend by developing content that connects with viewers' desire for retro-styled, sophisticated, and masculine storytelling and aesthetics.
8 Featured, 55 Examples:
1,842,582 Total Clicks
Date Range:
Jun 10 — Nov 10
Trending:
Warm
Consumer Insight Topics:
