Reebok's Kicks are Covered In Basquiat's Art (Update)
Christina Butty — July 22, 2009 — Art & Design
References: colette.fr & highsnobiety
This Reebok Basquiat collaboration is the second instalment of this match made in heaven.
Basquiat had his start in graffiti art, which is ever so popular these days. For this instalment, Basquiat's work is applied on the Reebok Top Down high top sneaker.
The Reebok Basquiat collaboration is available in two design options. If you're a serious sneaker head, you'll probably end up getting both.
Implications - Current fashion trends encourage consumers to flaunt their individuality and avoid following the crowds. Products like these artist-inspired shoes break the barriers of sneaker conformity by boasting bold colors and graffiti-esque designs. Companies can appeal to their target markets by using artist-inspired designs, as it will appeal to that artist's fanbase.
Basquiat had his start in graffiti art, which is ever so popular these days. For this instalment, Basquiat's work is applied on the Reebok Top Down high top sneaker.
The Reebok Basquiat collaboration is available in two design options. If you're a serious sneaker head, you'll probably end up getting both.
Implications - Current fashion trends encourage consumers to flaunt their individuality and avoid following the crowds. Products like these artist-inspired shoes break the barriers of sneaker conformity by boasting bold colors and graffiti-esque designs. Companies can appeal to their target markets by using artist-inspired designs, as it will appeal to that artist's fanbase.
Trend Themes
1. Artist-inspired Sneakers - Companies can create artist-inspired sneaker designs, like Reebok's Basquiat collaboration, to appeal to consumers interested in flaunting their individuality.
2. Graffiti Art-inspired Fashion - Graffiti-inspired designs are becoming increasingly popular in fashion, as seen in Reebok's collaboration with Basquiat, creating opportunities for disruptive innovation in clothing and accessories.
3. Individuality in Fashion - Current fashion trends encourage consumers to embrace their individuality, creating opportunities for companies to incorporate unique designs like Reebok's Basquiat sneakers.
Industry Implications
1. Fashion - The fashion industry can incorporate artist-inspired and graffiti-themed designs, like Reebok's Basquiat collaboration, to appeal to consumers looking for individuality.
2. Footwear - Companies in the footwear industry can follow Reebok's collaboration with an artist like Basquiat to create unique designs and appeal to consumers interested in artist-inspired fashion.
3. Streetwear - Streetwear brands can incorporate graffiti art themes, like Reebok's Basquiat collaboration, to appeal to the urban fashion community and disrupt traditional fashion industry norms.
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