Reebok's Monopoly Reverse Jam
Marissa Brassfield — September 6, 2008 — Fashion
References: reebok & licensing.biz
One look at these Monopoly Reebok sneakers, and serial shoe collectors are already plotting to get their hands on the entire line. All of the familiar Monopoly elements are used for these sneakers, which are timed to coincide with the launch of Monopoly Here & Now: The World Edition board game.
In these Reebok Reverse Jam Monopoly sneakers, you'll find the iconic tokens, Monopoly money, game board, Chance and Community Chest cards, and other instantly-recognizable aspects of the game in each different pair of shoes. The line is available for kids, toddlers and adults, maximizing the line's market impact.
In these Reebok Reverse Jam Monopoly sneakers, you'll find the iconic tokens, Monopoly money, game board, Chance and Community Chest cards, and other instantly-recognizable aspects of the game in each different pair of shoes. The line is available for kids, toddlers and adults, maximizing the line's market impact.
Trend Themes
1. Board-game Inspired Fashion - The popularity of board game-inspired shoes could lead to a trend of other fashion items inspired by popular board games.
2. Limited Edition Collectibles - The Reebok Monopoly Reverse Jam line shows that there is a market for limited edition collectibles that incorporate pop culture references.
3. Nostalgia Marketing - Brands can take advantage of consumers' nostalgia for classic board games by incorporating them into product designs, such as the Monopoly-inspired Reebok sneakers.
Industry Implications
1. Fashion - The board game-inspired Reebok Reverse Jam Monopoly sneakers could inspire other fashion brands to incorporate board game themes into their designs.
2. Toy and Game - The popularity of the Monopoly-inspired Reebok sneakers could increase sales of Monopoly and other board games, as well as related merchandise.
3. Marketing and Advertising - The success of the Reebok Monopoly Reverse Jam line demonstrates the potential for brands to marketing products through nostalgic references and collaborations.
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