Marc By Marc Jacobs Fall 2009 Campaign Highlights Convenience
Marissa Brassfield — July 22, 2009 — Fashion
References: marcjacobs & thefashionisto
This Marc By Marc Jacobs Fall 2009 menswear campaign emphasizes convenience—a luxury that is seriously underestimated. Photographer Juergen Teller captures model Yuri Pleskun lifting weights on a home gym set that is located—quite conveniently, I might add—adjacent to a bed.
The Marc By Marc Jacobs Fall 2009 menswear campaign features neutrals and patterned separates that befit Marc Jacobs' renowned laid-back elegance. Check out more images from the campaign above.
Implications - Consumers are living a fast-paced and chaotic lifestyle Multi-tasking and squeezing in smaller tasks within larger ones has become an accepted part of their lives. Companies should consider this lifestyle and how they can serve to make it more efficient.
The Marc By Marc Jacobs Fall 2009 menswear campaign features neutrals and patterned separates that befit Marc Jacobs' renowned laid-back elegance. Check out more images from the campaign above.
Implications - Consumers are living a fast-paced and chaotic lifestyle Multi-tasking and squeezing in smaller tasks within larger ones has become an accepted part of their lives. Companies should consider this lifestyle and how they can serve to make it more efficient.
Trend Themes
1. Convenience in Lifestyle - Creating products and services that prioritize convenience can cater to the fast-paced and chaotic lifestyle of consumers.
2. Home Fitness - Developing innovative home gym solutions can capitalize on the growing trend of fitness enthusiasts seeking convenience and flexibility in their workout routines.
3. Fashion-wellness Fusion - Exploring the intersection of fashion and wellness can lead to disruptive innovations that cater to the increasingly health-conscious consumer.
Industry Implications
1. Fitness Equipment - There is an opportunity for disruptive innovation in designing and manufacturing home gym equipment that seamlessly integrates with daily routines.
2. Fashion Retail - Fashion brands can explore collaborations with wellness brands to create fashion-forward activewear that blurs the lines between style and functionality.
3. Technology - Developing smart fitness gadgets and apps that combine convenience, fashion, and wellness can revolutionize how consumers approach their fitness goals.
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