Brands use Facebook apps to futher interactive campaigns
Implications - Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color.
Trend Themes
1. Interactive Advertising - Companies are using interactive applications in their campaigns to maximize consumer engagement.
2. Social Networking Shopping - Shops are connecting themselves to social networking tools to offer fun shopping experiences for their customers.
3. Social Media Contests - Companies are using social media platforms to host fun contests to engage their customers and promote their brand.
Industry Implications
1. Advertising - There are opportunities for businesses to create innovative and interactive advertising campaigns that maximize consumer engagement.
2. Retail - Retailers can incorporate social media into their business strategies by offering interactive shopping experiences and leveraging user-generated content to promote their products.
3. Marketing - Marketers can promote brand awareness and customer engagement by creating social media contests that offer incentives such as VIP tickets, trips, and other rewards.
5 Featured, 35 Examples:
745,136 Total Clicks
Date Range:
Oct 09 — Nov 10
Trending:
Warm
Consumer Insight Topics:
