The Jean Paul Gaultier Classique Fragrances are Sensational
Zoe Badley — July 1, 2010 — Art & Design
References: jeanpaulgaultier & glamcheck
Perfume bottles are always so plain and boring as they usually come in a square or rounded shape. However, the Jean Paul Gaultier Classique Fragrances are stored in the most exotic bottle I've ever laid eyes upon. You will honestly start whistling at these torsos in no time.
Each bottle is shaped like a woman's torso and the lingerie pieces is definitely the best part. My God, the fact that a perfume bottle looks better in lingerie than me is not only startling, but frightening all at the same time. These cute and quirky bottles are a must for any fashionista.
Each bottle is shaped like a woman's torso and the lingerie pieces is definitely the best part. My God, the fact that a perfume bottle looks better in lingerie than me is not only startling, but frightening all at the same time. These cute and quirky bottles are a must for any fashionista.
Trend Themes
1. Sensual Botanical Perfumes - Innovative, all-natural fragrances that appeal to a modern sense of wellness and emphasize the use of botanical ingredients that convey sensuality.
2. Gender-neutral Packaging Design - Unconventional packaging design that appeals to both male and female consumers and reflects an appreciation for sensual, unconventional forms.
3. Virtual Reality Fragrance Advertising - Cutting-edge approach to fragrance marketing that utilizes VR technology for essentially 'trying on' fragrances virtually.
Industry Implications
1. Luxury Beauty - A disruptive innovation opportunity is incorporating unconventional packaging into fragrance designs and tapping into consumers' desire for unique products.
2. Fashion - A disruptive innovation opportunity is developing fragrances that appeal to fashion-conscious consumers and complement fashion brand aesthetics.
3. Tech - A disruptive innovation opportunity is utilizing VR technology in fragrance advertising to provide unique experiences and build engagement with consumers.
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