The Push Up Pro Will Have You Feeling the Burn
Alex Scott — March 2, 2010 — Lifestyle
References: gadget.brando & 7gadgets
Probably the most prevalent item to grace infomercials is fitness gear. Everything from the Bowflex to hi-tech treadmills can be found on them. The latest gadget to come out of the gym world is the Push Up Pro, which really isn't a gadget at all.
Unlike those machines with a million different pulleys the Push Up Pro is as simple as it gets which makes me think it will be a successfull item on the infomercial circuit, if that's where it winds up. Hopefully it comes with a Shamwow.
Unlike those machines with a million different pulleys the Push Up Pro is as simple as it gets which makes me think it will be a successfull item on the infomercial circuit, if that's where it winds up. Hopefully it comes with a Shamwow.
Trend Themes
1. Infomercial Fitness Gear - Opportunity for disruptive innovation in creating new and improved fitness gear specifically designed for infomercials.
2. Simplified Workout Gadgets - Opportunity for disruptive innovation in developing streamlined and user-friendly workout gadgets like the Push Up Pro.
3. Functional Fitness Equipment - Opportunity for disruptive innovation in designing fitness equipment that focuses on functionality and simplicity rather than complex mechanisms.
Industry Implications
1. Fitness Equipment Manufacturing - Opportunity for disruptive innovation in the fitness equipment manufacturing industry by creating innovative products that cater to specific market segments like infomercials.
2. Infomercial Marketing - Opportunity for disruptive innovation in the infomercial marketing industry by developing new strategies to promote and sell fitness gear effectively through infomercials.
3. Home Gym Equipment - Opportunity for disruptive innovation in the home gym equipment industry by introducing simplified and functional workout gadgets that appeal to consumers looking for convenience and effectiveness.
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