Sites dedicated to specific failures give humor common ground
Implications - With the popularity of blogs like Cheezburger Network’s ‘Fail Blog,’ the mistakes of others have become a staple in Internet humor. Now, specific variations of “fail” are gaining attention, thereby earning their own respective sites. The success of each particular blunder blog lies in its ability to connect to specific consumers that most likely make the same mistakes.
Trend Themes
1. Specific Blunder Blogs - Niche blunder blogs are gaining attention, creating communities around specific failures and connecting with consumers who make the same mistakes.
2. Humor-based Viral Marketing - Comedic and entertainment-based ad campaigns have become a key success factor in viral marketing due to social media and Internet interconnectivity.
3. Viral Photo Fails - Photo archives featuring humorous and awkward images that range from childhood fashion to tattoo fails and yearbook photo fails, are increasingly becoming a popular and shareable content type on social media platforms.
Industry Implications
1. Marketing and Advertising - Marketers can leverage the trend of viral humor and utilize comedic and entertainment-based ad campaigns for viral marketing, creating a conversation that influences brand image.
2. Social Media and Digital Content - The increasing popularity of niche humor content depicts an opportunity for social media platforms and digital content creators to cater to specific audience segments and drive engagement.
3. Photography and Videography - The trend of viral photo fail archives presents an opportunity for photographers and videographers to create and monetize unique, humorous, and shareable content, potentially capitalizing on its virality.
6 Featured, 47 Examples:
4,008,327 Total Clicks
Date Range:
Mar 10 — Nov 10
Trending:
V. Hot
Consumer Insight Topics:
