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Cutevertising

Advertisers tap into consumer emotion with the use of cute cartoons and babies

Implications - Why do we immediately smile when we see a laughing baby or cuddly creature? In the world of advertising, it doesn’t matter why we smile, it’s that we do, and advertisers are quick to take advantage. With their instant appeal to human emotion, cute cartoons, adorable animals and angelic babies are increasingly being used to spread a brand message.
Trend Themes
1. Emotional Advertising - The use of cute animals and babies in advertising taps into human emotion, making it an effective way to spread a brand message.
2. CGI Creations - The use of computer-generated images and animation in commercials and ads creates eye-catching and captivating characters that leave a lasting impression on viewers.
3. Exaggerated Metaphors - Associating a product with an exaggerated metaphor, such as the speeding baby in the HP 'Happy Baby' commercial, can effectively communicate a message to the audience while also being memorable and attention-grabbing.
Industry Implications
1. Advertising - Emotional advertising and CGI creations are innovative trends that are disrupting and transforming the advertising industry.
2. Marketing - Exaggerated metaphors and emotional advertising provide unique and effective strategies for marketing a product or service to consumers.
3. Entertainment - The use of cute animals, babies, and CGI in commercials and ads is transforming the way companies promote their products and is blurring the line between advertising and entertainment.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
1,555,499 Total Clicks
Date Range:
Aug 09 — Nov 10
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Cutevertising for Conservation
Cutevertising for Conservation
Life Magazine Shows Baby Animals to Stir Our Emotions
This gallery from Life Magazine captures together some of the ugliest baby animals in a remarkable series of photographs that would melt even those with stony hearts. Animals featured in the Life Magazine… MORE
Speeding Babies
Speeding Babies
HP 'Happy Baby' Commercial Promotes ePrint Convenience
A new -- and over-the-top cute -- HP 'Happy Baby' commercial features a baby speeding along highways and through traffic while seated in a walker. The child ends up rolling home, where the proud parents… MORE
Bearded Baby Advertising
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
There is nothing better than eye-catching advertising and the Okuma 'Born to Fish' campaign definitely falls into that category. The fishing retailer's new ads are tagged "Born to Fish" and featured… MORE
play_circle_filledCute CGI Caddisflies
Cute CGI Caddisflies
The Max Kostenko Volkswagen Insects are Awkward But Adorable
These Max Kostenko Volkswagen insects were made by the illustrator for Krickdesign. They will be used in the car company's upcoming campaign. Looking as if they've buzzed straight out of a Disney-Pixar… MORE
Dollipop Campaigns
Dollipop Campaigns
The Mini Chupa Chups Campaign by DDB Paris is Adorable
This Mini Chupa Chups campaign is definitely going to attract some attention. The concept behind these print ads is simple, yet totally effective. Mini Chupa Chups are delicious, fun and tiny. The campaign… MORE
Adorable Animal Advertising
Adorable Animal Advertising
The 'Chofitol' Natural Digestive Ads are Two-Sided
These adorable photos of baby farm animals are the centre of the 'Chofitol' Natural Digestive ad campaign, but they appear to raise another issue besides indigestion, in advising "don't let your food make… MORE
Singing Squirrel Commercials
Singing Squirrel Commercials
'Kit Kat Squirrels' is a Movie-Worthy Love Story
'Kit Kat Squirrels' is a hilarious commercial that was aired in India and something that has turned two little squirrels into Bollywood stars. In the commercial, a young man happily enjoying his Kit Kat… MORE
play_circle_filledMusic-Playing Feline Ads
Music-Playing Feline Ads
Keyboard Cat Does World Series Pistachios Ad and Meets Celebrities
The meme-tastic Keyboard Cat is the star of a World Series pistachio ad that made its debut for the 2010 game. The 15-second commercial is part of the American Picstacio Council’s “Get Crackin’” ad campaign.… MORE

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