This simple film technique gives advertisements a playful feel
Implications - Implementation of the stop-motion technique infuses television commercials and viral videos with a fun, artistic feel that appeal consumers' short attention spans. The surrealism of stop-motion also provides lighthearted contrast to more somber subjects, making the technique ideal for serious marketing like public service announcements.
Trend Themes
1. Stop-motion Marketing - The stop-motion technique is being implemented in ads to appeal to consumers' short attention spans.
2. Teacher's Pet Campaigns - Campaigns celebrating and encouraging good teachers are utilizing stop-motion animation to illustrate the unique learning tools they bring to the classroom.
3. Human Skateboard Ads - Stop-motion advertising is being used in unique ways, such as creating a human skateboard for a shoe commercial, to capture consumers' attention.
Industry Implications
1. Advertising and Marketing - The stop-motion technique is a creative way for brands to produce ads that are visually appealing and capture consumers' attention.
2. Education - Campaigns like the SMART 'Love of Learning' and those celebrating good teachers are using stop-motion animation to illustrate the unique learning tools that are available to students.
3. Footwear and Apparel - Shoe and apparel companies are using stop-motion advertising to create unique and captivating visuals that showcase their collections and capture consumers' attention.
6 Featured, 40 Examples:
605,320 Total Clicks
Date Range:
Mar 09 — Nov 10
Trending:
Warm
Consumer Insight Topics:
