Bare Republic's Eye-Catching Sunscreen is Available in a Rainbow of Colors
Laura McQuarrie — April 11, 2018 — Fashion
References: byrdie
Sunscreen sticks offer a great deal of convenience to consumers and the majority of them boast formulas that are light, sheer and imperceptible once applied topically. Bare Republic is taking a boldly divergent approach to sun protection products with its collection of Neon Sunscreen Sticks, which are offered in a rainbow of colors from green to purple.
The cruelty-free mineral sunscreen sticks are made with naturally derived scents from food-grade ingredients—while the blue color smells of natural blueberry, the yellow variety boasts a cheery banana aroma.
The SPF 50 products are water-resistant up to 80 minutes and are free of active chemical sunscreens. Alongside zinc oxide as an active ingredient, the formula boasts soothing shea butter, coconut oil, candelilla wax and sunflower seed oil to easily glide over and soothe the skin.
The cruelty-free mineral sunscreen sticks are made with naturally derived scents from food-grade ingredients—while the blue color smells of natural blueberry, the yellow variety boasts a cheery banana aroma.
The SPF 50 products are water-resistant up to 80 minutes and are free of active chemical sunscreens. Alongside zinc oxide as an active ingredient, the formula boasts soothing shea butter, coconut oil, candelilla wax and sunflower seed oil to easily glide over and soothe the skin.
Trend Themes
1. Colorful Sun Protection - The trend of offering sunscreen products in vibrant colors presents an opportunity for disrupting the traditional sun protection market.
2. Natural and Cruelty-free Formulas - The trend of using naturally derived scents and cruelty-free ingredients in skincare products opens up possibilities for disruptive innovation in the sunscreen industry.
3. Convenient Sunscreen Sticks - The trend of using sunscreen sticks for easy application provides an opportunity for disruptive product designs and delivery methods in the sun protection sector.
Industry Implications
1. Skincare Industry - The skincare industry can leverage the trend of colorful sunscreen products and natural/cruelty-free formulas to create innovative sun protection offerings.
2. Beauty and Cosmetics Industry - The beauty and cosmetics industry can tap into the trend of colorful sunscreen sticks to create eye-catching and unique sun protection products.
3. Outdoor Recreation Industry - The outdoor recreation industry can benefit from the trend of convenient sunscreen sticks, by introducing innovative packaging and portable sun protection solutions for outdoor enthusiasts.
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