Opening Ceremony Introduced a Glittery Birkenstock Collaboration
References: openingceremony & highsnobiety
Opening Ceremony is continuing its streak of collaborative projects by unveiling Glittery Birkenstock sandals with the American footwear label. The captivating sandals first made their debut back at the OC Spring 2018 show that took place at Disneyland. The new collaborative Open Ceremony x Birkenstock range is comprised of unisex silhouettes in the iconic Arizona and Boston styles.
The glittery Arizona footwear silhouette is a slip-on that has two straps, available in a pink or silver glitter colorway option, and is priced at $145. The Boston silhouette is Birkenstock's iconic slip-on clog style, also available in the options of pink glitter or all-over silver glitter. The collaborative footwear collection became available as of April 2nd exclusively at Opening Ceremony and on its website.
The glittery Arizona footwear silhouette is a slip-on that has two straps, available in a pink or silver glitter colorway option, and is priced at $145. The Boston silhouette is Birkenstock's iconic slip-on clog style, also available in the options of pink glitter or all-over silver glitter. The collaborative footwear collection became available as of April 2nd exclusively at Opening Ceremony and on its website.
Trend Themes
1. Collaborative Footwear Collections - The trend of collaborations between fashion brands and footwear companies presents disruptive innovation opportunities for both industries to create unique and highly sought-after products.
2. Glittery Fashion Accessories - The trend of incorporating glitter into fashion accessories offers disruptive innovation opportunities for companies to create eye-catching and glamorous products that appeal to consumers looking for statement pieces.
3. Unisex Fashion - The trend of unisex fashion presents disruptive innovation opportunities for designers and retailers to challenge traditional gender norms and offer more inclusive and versatile clothing options.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by collaborating with footwear brands and incorporating glitter into their accessory collections to create unique and captivating products that resonate with consumers.
2. Footwear - The footwear industry can capitalize on the trend of collaborative collections and create innovative designs in partnership with fashion brands, such as the glittery Birkenstock sandals, to attract new customers and differentiate from competitors.
3. Retail - The retail industry can tap into the trend of unisex fashion by offering a wider range of gender-neutral clothing options, catering to the growing demand for inclusive and versatile fashion choices.
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