Institut Esthederm's Adaptasun Protective Body Mist Shields Skin
Laura McQuarrie — April 27, 2018 — Lifestyle
References: esthederm & cosmeticsbusiness
Institut Esthederm is now adding to its range of sun care products with the all-new Adaptasun Protective Body Mist. The product, which is said to have a silky texture and a shimmering finish, helps to support the natural tanning process, all the while preventing photoaging caused by prolonged exposure to UVA and UVB rays.
The nourishing body mist is made with soothing, hydrating ingredients like coconut, rice bran and meadowfoam oil, which also help to soften the skin. Overall, the formula is alcohol-free, water-resistant and sweat-proof, helping to provide long-lasting outdoor protection.
While the brand carries nearly 30 sun care products, Institut Esthederm is looking to refresh its assortment for the modern consumer. For ease of application on dry or moist skin, the Adaptasun Protective Body Mist boasts a twist-on cap.
The nourishing body mist is made with soothing, hydrating ingredients like coconut, rice bran and meadowfoam oil, which also help to soften the skin. Overall, the formula is alcohol-free, water-resistant and sweat-proof, helping to provide long-lasting outdoor protection.
While the brand carries nearly 30 sun care products, Institut Esthederm is looking to refresh its assortment for the modern consumer. For ease of application on dry or moist skin, the Adaptasun Protective Body Mist boasts a twist-on cap.
Trend Themes
1. Silky Protective Body Mists - There is an opportunity to create silky body mists that provide protection against UV rays while supporting the natural tanning process.
2. Shimmering Sun Care Solutions - Developing sun care products with a shimmering finish can enhance the user experience and provide added benefits like photoaging prevention.
3. Refreshing Assortments for Sun Care - Brands can capture the attention of modern consumers by refreshing their sun care product assortments to meet their evolving needs and preferences.
Industry Implications
1. Skincare Industry - The skincare industry can explore innovations in creating body mists that offer UV protection and nourishment for the skin.
2. Cosmetics Industry - The cosmetics industry has an opportunity to develop sun care solutions with a shimmering finish that cater to the demand for multi-functional products.
3. Personal Care Industry - Brands in the personal care industry can tap into the market by refreshing their sun care product assortments to align with the preferences of modern consumers.
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