E Nature's 'Plantlicious' Range Protects with Natural Ingredients
Laura McQuarrie — December 23, 2017 — Fashion
References: enature.us
E Nature's 'Plantlicious' skincare range includes a UV sunscreen, a UV sunblock and a Dragonfruit Soothing Gel that protects the skin with a range of nourishing and soothing natural ingredients.
The Dragonfruit Soothing Gel is formulated with 50% dragon fruit extract, as well as vegetable collagen to slow down the aging process, making for a product that is useful for improving the moisture and elasticity of skin. The Plantlicious UV Sunscreen is powered by aloe vera, safflower oleosomes and a cosmetic paste called thanaka, which is made from ground bark and commonly used by women in Myanmar. Like the Plantlicious UV Sunblock also prominently features thanaka as a skincare solution for blocking the sun's rays from damaging the skin.
The Plantlicious collection is suitable for all skincare types and as E Nature notes, "simultaneously soothes and fights breakouts."
The Dragonfruit Soothing Gel is formulated with 50% dragon fruit extract, as well as vegetable collagen to slow down the aging process, making for a product that is useful for improving the moisture and elasticity of skin. The Plantlicious UV Sunscreen is powered by aloe vera, safflower oleosomes and a cosmetic paste called thanaka, which is made from ground bark and commonly used by women in Myanmar. Like the Plantlicious UV Sunblock also prominently features thanaka as a skincare solution for blocking the sun's rays from damaging the skin.
The Plantlicious collection is suitable for all skincare types and as E Nature notes, "simultaneously soothes and fights breakouts."
Trend Themes
1. Natural Skincare - The use of natural ingredients in skincare products is a growing trend in the beauty industry, offering disruptive innovation opportunities to create effective and eco-friendly solutions.
2. Plant-based Sunscreen - The development of plant-powered sunscreen products presents disruptive innovation opportunities to create sun protection products that are safe, non-toxic, and sustainable.
3. Ethnobotanical Ingredients - The integration of ethnobotanical ingredients in skincare formulations opens up disruptive innovation opportunities to tap into traditional knowledge and create unique, culturally-inspired products.
Industry Implications
1. Beauty Care - The beauty care industry can explore disruptive innovation opportunities by incorporating natural and plant-based ingredients in their skincare products, catering to the growing consumer demand for clean and sustainable beauty solutions.
2. Skincare - The skincare industry can capitalize on the trend of using ethnobotanical ingredients to create innovative and culturally-inspired skincare formulations that offer unique benefits to consumers.
3. Sunscreen - The sunscreen industry can explore disruptive innovation opportunities by developing plant-powered sun protection products that provide effective UV protection while minimizing the use of synthetic chemicals.
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