Mercedes X-Class Pick-Up Was Inspired by Star Wars: The Last Jedi
Ellen Smith — December 15, 2017 — Marketing
The Mercedes X-Class pick-up is attempting to attract fans of the Star Wars' franchise in a new ad spot that aligns the vehicles with the newly released Star Wars: The Last Jedi film.
The ad, titled 'Follow' positions the vehicle as a trial blazer, as the footage shows a montage of characters chasing behind the vehicle, including an intimidating hockey team, a playful group of women on roller skates and even characters from the Last Jedi film. The energetic ad features the car in a variety of scenarios - some realistic, and some mystical - which demonstrates the car's ability to take on any challenge.
This creative tie-in aligns the Mercedes X-Class with the same energy and power that's associated with the exciting Star Wars film.
The ad, titled 'Follow' positions the vehicle as a trial blazer, as the footage shows a montage of characters chasing behind the vehicle, including an intimidating hockey team, a playful group of women on roller skates and even characters from the Last Jedi film. The energetic ad features the car in a variety of scenarios - some realistic, and some mystical - which demonstrates the car's ability to take on any challenge.
This creative tie-in aligns the Mercedes X-Class with the same energy and power that's associated with the exciting Star Wars film.
Trend Themes
1. Sci-fi Themed Car Commercials - There is a growing trend of sci-fi themed car commercials that leverage popular franchises to attract audiences.
2. Trailblazing Vehicles - A trend of car commercials positioning their vehicles as trailblazers by showcasing them taking on diverse and challenging scenarios.
3. Creative Tie-ins - There is a trend of brands using creative tie-ins with popular movies to create unique and engaging advertisements.
Industry Implications
1. Automotive Industry - Automotive companies can take advantage of the trend of sci-fi themed car commercials by creating innovative ads that appeal to fans of popular franchises.
2. Film and Entertainment Industry - The film and entertainment industry can explore partnerships with automotive brands to create mutually beneficial tie-ins and promotions.
3. Marketing and Advertising Industry - Marketing and advertising professionals can leverage the trend of creative tie-ins with popular movies to create unique and compelling campaigns for their clients.
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