Hulu's 'Huluween' Campaign Rolled Out Six Short-Form Anthology Films
Mishal Omar — November 10, 2017 — Art & Design
References: adweek
This Halloween, the streaming site Hulu released a unique 'Huluween' campaign where it immersed viewers in horror-themed content.
The activation included a short-form anthology series with six individual episodes, three of which have been released and are titled Let Us In, Unexplained Phenomena, and The Projectionist. The series are available in virtual reality and online, and each features a different subject. The Huluween campaign also released a series of "scenics," which are extended Halloween-themed videos of various eerie scenes – much like the popular 'Yule Log' videos that people play during the holiday season.
This immersive campaign sets an excellent example of the unlimited potential of streaming brands to shift the way in which TV is understood and consumed.
The activation included a short-form anthology series with six individual episodes, three of which have been released and are titled Let Us In, Unexplained Phenomena, and The Projectionist. The series are available in virtual reality and online, and each features a different subject. The Huluween campaign also released a series of "scenics," which are extended Halloween-themed videos of various eerie scenes – much like the popular 'Yule Log' videos that people play during the holiday season.
This immersive campaign sets an excellent example of the unlimited potential of streaming brands to shift the way in which TV is understood and consumed.
Trend Themes
1. Short-form Anthology Series - The rise of short-form anthology series presents an opportunity for streaming platforms to captivate viewers with unique and immersive storytelling experiences.
2. Virtual Reality Content - The integration of virtual reality content into streaming platforms opens up new possibilities for creating immersive and interactive entertainment.
3. Holiday-themed Scenic Videos - The popularity of holiday-themed scenic videos creates a disruptive opportunity for streaming brands to engage and entertain viewers during festive seasons other than Christmas.
Industry Implications
1. Streaming Platforms - Streaming platforms can leverage short-form anthology series and virtual reality content to enhance user engagement and differentiate their services.
2. Virtual Reality Technology - The demand for virtual reality content in streaming platforms drives the advancement of virtual reality technology and encourages innovation in the industry.
3. Content Production - The creation of holiday-themed scenic videos by streaming brands presents new opportunities for content production companies to collaborate and create captivating visual experiences.
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