Through Google Assistant, H&M Home Stylist Offers Decor Inspiration
Laura McQuarrie — June 7, 2018 — Tech
References: about.hm & thecurrentdaily
H&M group has announced that it is currently in the process of developing H&M Home Stylist, a voice application for Google Assistant to elevate home decor. With the aid of the assistant, customers will receive personalized styling suggestions, mood boards and plenty of inspiration for all rooms of their home space.
In chatting with the H&M Home Stylist via Google Assistant, consumers will note that the voice assistant boasts an "exclusive human voice." This experiment with H&M's homeware brand builds off the recent Google I/O event, which featured a human-sounding Google Assistant.
As voice assistants become more capable, they are becoming better able to offer convenient, highly customized consumer experiences within the home and beyond.
In chatting with the H&M Home Stylist via Google Assistant, consumers will note that the voice assistant boasts an "exclusive human voice." This experiment with H&M's homeware brand builds off the recent Google I/O event, which featured a human-sounding Google Assistant.
As voice assistants become more capable, they are becoming better able to offer convenient, highly customized consumer experiences within the home and beyond.
Trend Themes
1. Voice-activated Home Decor - The development of voice applications for home decor provides a new way for consumers to receive personalized styling suggestions and inspiration.
2. Personalized Styling Experiences - Voice assistants offer convenient and highly customized experiences, providing mood boards and suggestions for all rooms of the home.
3. Human-sounding Voice Assistants - Advancements in voice assistant technology now enable a more engaging and natural conversation with consumers.
Industry Implications
1. Retail/home Decor - Home decor companies can leverage voice assistant technology to enhance the shopping experience and offer personalized suggestions.
2. Technology/artificial Intelligence - The development of voice applications for home decor showcases the growing capabilities of AI-powered voice assistants.
3. Consumer Electronics - The integration of voice assistant technology in home decor enhances the functionality and convenience of smart home devices.
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