Gucci Highlights Two Chunky Sneakers in the Cruise 2019 Capsule
Luxury fashion house Gucci highlights two signature sneaker models in the new Cruise 2019 collection -- the Flashtrek and the Rhyton are sneakers that originally made their debut during the unveiling of the Pre-Fall 2018 capsule. The footwear designs boast chunky structures and sit in the spotlight of the house's new editorial.
The main theme that the lookbook takes on is a 70s magazine aesthetic as retro ads. This is translated through cues such as retro gray settings, furniture, flamingo motifs, and marmalade. Some special details that adorn the sneakers include a large red lip with a snake-like tongue coming out of it adorning the Rhyton model and crystal-infused harness over the chunky Flasktrek sneakers.
The main theme that the lookbook takes on is a 70s magazine aesthetic as retro ads. This is translated through cues such as retro gray settings, furniture, flamingo motifs, and marmalade. Some special details that adorn the sneakers include a large red lip with a snake-like tongue coming out of it adorning the Rhyton model and crystal-infused harness over the chunky Flasktrek sneakers.
Trend Themes
1. Retro Aesthetic - Disruptive innovation opportunity: Create vintage-inspired fashion collections that tap into nostalgia and nostalgia-driven consumer demand.
2. Chunky Sneakers - Disruptive innovation opportunity: Develop technologically advanced, comfortable, and sustainable sneakers with bold and oversized designs.
3. Crystal Infused Accessories - Disruptive innovation opportunity: Explore the use of crystals and other unconventional materials in fashion accessories to create unique and luxurious designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology and sustainability into fashion production processes to meet the demand for eco-friendly and innovative designs.
2. Advertising - Disruptive innovation opportunity: Leverage retro and nostalgia-inspired advertising campaigns to capture the attention of consumers and stand out in a crowded market.
3. Interior Design - Disruptive innovation opportunity: Combine vintage aesthetics with modern functionality in interior design to create unique and captivating spaces that evoke nostalgia.
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