Urban Outfitters Taps into the Recent Cultural Phenomenon
References: urbanoutfitters & theverge
Popular retailer Urban Outfitters embraces the basics of contemporary culture with this ultra-minimalist influencer Halloween costume. As the phenomenon has become incredibly popular in recent years, someone was bound to translate it into a Halloween-savvy idea. Priced at $59 USD, the brand's offering consists of a pair of leggings and an unpadded sports bra. Of course, this allows space for customization. Consumers can boost their faux influencer status on October 31st with a canvas baseball hat ($10 USD), a platinum-blonde wig ($16 USD), and FILA Sneakers ($70 USD).
Although simple, the Urban Outfitters influencer Halloween costume has a number of perks. For one, it is a great last-minute dress-up idea. Secondly, consumers can definitely find uses for the garments post-October 31st celebrations.
Although simple, the Urban Outfitters influencer Halloween costume has a number of perks. For one, it is a great last-minute dress-up idea. Secondly, consumers can definitely find uses for the garments post-October 31st celebrations.
Trend Themes
1. Minimalist Halloween Costumes - Opportunity for costume designers to create minimalist, customizable Halloween costumes catering to the current trend.
2. Influencer Impersonation - Brands can create products that help individuals embody the characteristics of their favorite social media influencers for Halloween or other occasions.
3. Post-halloween Usability - Garment manufacturers can create Halloween costumes with reusable pieces that individuals can integrate into their everyday wardrobe after the holiday.
Industry Implications
1. Costume Design - With the rise of minimalist fashion and Halloween costume trends, costume designers can create simplistic, reusable, and customizable costumes for both Halloween and beyond.
2. Fashion Retail - Fashion retailers can market multiple use cases for their Halloween costume products, beyond just the holiday, to increase consumer interest and sales.
3. Social Media Marketing - Marketing firms can create influencer-impersonation campaigns that coincide with current cultural trends to drive engagement with their clients' products or services.
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