Web of Fries is Taco Bell's Faux Trailer to Finally Introduce Fries
Justin Lam — January 19, 2018 — Marketing
Taco Bell's latest faux trailer for its film Web of Fries is an amazing marketing campaign that tackles the introduction of Taco Bell fries. The ad portrays itself as a conspiracy thriller and stars actor Jeff Duhamel in a heart-racing quest for the truth behind Taco Bell. Coming from the minds at Deutsch, the faux trailer is perfectly executed to create something thoroughly engrossing and incredibly fun. A 90-second version of the trailer is currently available online with a 60-second spot airing during the 2018 NFC Championship game.
Web of Fries is not just a funny ad made by Taco Bell, but is being used to endorse the company's newest product. Due to overwhelming demand, Taco Bell will soon be introducing fries to its menu, and something it's calling Nacho Fries. The fries were chain-tested throughout 2017, but will finally be debuting at all Taco Bell locations in late January 2018.
Web of Fries is not just a funny ad made by Taco Bell, but is being used to endorse the company's newest product. Due to overwhelming demand, Taco Bell will soon be introducing fries to its menu, and something it's calling Nacho Fries. The fries were chain-tested throughout 2017, but will finally be debuting at all Taco Bell locations in late January 2018.
Trend Themes
1. Faux Trailer Commercials - The success of Taco Bell's Web of Fries ad campaign shows a new trend in creating faux movie trailer commercials for marketing purposes.
2. Innovative Food Advertising - Taco Bell's use of an engaging, film-like ad campaign to promote the introduction of new products signals a trend towards more creative and innovative food advertising strategies.
3. Demand-driven Menu Expansion - The introduction of Nacho Fries by Taco Bell, supported by a successful marketing campaign, illustrates the trend of fast food chains expanding their menus based on customer demands.
Industry Implications
1. Fast Food - The fast food industry can benefit from Taco Bell's innovative marketing approach to introducing new menu items, such as utilizing faux trailer commercials to increase engagement and hype.
2. Advertising - Companies in the advertising industry can recognize the trend of using engaging, film-like ads to promote products and services, as demonstrated by Taco Bell's Web of Fries campaign.
3. Food Manufacturing - Food manufacturers can stay ahead of the trend of demand-driven menu expansion by paying attention to what consumers are asking for, as demonstrated by Taco Bell's introduction of Nacho Fries.
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