Burger King's Whopper-Shopper Helps Consumers Shop Online and Save
Laura McQuarrie — November 19, 2018 — Marketing
References: whopper-shopper & foodandwine
Countless brands have crafted incentives and campaigns to encourage consumers to shop online and save for this year's Black Friday and Cyber Monday but Burger King is introducing a different way to connect consumers to its products.
Instead of using banner advertisements in a conventional way, Burger King created a way for consumers to "make brands pay for your Whopper by clicking their banner ads." While shopping online, consumers are able to get back 'Whopper Credits' based on how much they spend. Rather than rewarding web shoppers with cash back or airline miles, this incentive gives consumers the chance to earn up to three $5 Burger King gift cards while supplies last.
Whopper-Shopper gives consumers the chance to shop online and save from a wide variety of web retailers, across categories like health and beauty to computers, gadgets, travel and more.
Instead of using banner advertisements in a conventional way, Burger King created a way for consumers to "make brands pay for your Whopper by clicking their banner ads." While shopping online, consumers are able to get back 'Whopper Credits' based on how much they spend. Rather than rewarding web shoppers with cash back or airline miles, this incentive gives consumers the chance to earn up to three $5 Burger King gift cards while supplies last.
Whopper-Shopper gives consumers the chance to shop online and save from a wide variety of web retailers, across categories like health and beauty to computers, gadgets, travel and more.
Trend Themes
1. Incentivized Shopping - Burger King's Whopper-Shopper introduces a new way to connect consumers to its products through incentivized shopping campaigns.
2. Online Rewards - Burger King's Whopper-Shopper rewards web shoppers with $5 Burger King gift cards instead of cash back or airline miles.
3. Alternative Advertising - Burger King's Whopper-Shopper offers an alternative to conventional banner advertising by allowing consumers to earn Whopper Credits by clicking banner ads.
Industry Implications
1. Fast Food - Burger King's Whopper-Shopper showcases an innovative way for fast food chains to connect with customers and incentivize online shopping.
2. E-commerce - Burger King's Whopper-Shopper provides a unique opportunity for e-commerce websites to partner with brands in incentivized shopping campaigns.
3. Digital Advertising - Burger King's Whopper-Shopper highlights a new approach to digital advertising that could disrupt the way businesses approach banner advertisement campaigns.
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